Job Description

The Marketing Manager is responsible for managing the marketing team to coordinate marketing campaigns, managing digital marketing efforts like social media and website updates, and contributing to event planning alongside the CMO. Their responsibilities also include analyzing campaign performance data and ensuring smooth operations to meet marketing objectives efficiently.

Responsibilities

• Manage the marketing team to coordinate marketing campaigns, managing digital marketing efforts like social media and website updates, and contributing to event planning alongside the CMO
• Work with Marketing Team to ensure cohesive messaging across platforms
• Find brands that fit similar goals to Baseball Lifestyle 101 for potential partnership opportunities
• Create and maintain a marketing calendar
• Light copywriting for email campaigns
• Work with Art Director to execute marketing campaigns while maintaining accurate branding
• Work with Director of E-Commerce to test performance of the website and make improvements
• Meet with partners and maintain partner relationships
• Send test emails and schedule campaigns to approve parties
• Write and schedule SMS campaigns
• Basic SEO for Product Pages and Collection Pages
• Work with Junior Graphic Designer to have lookbooks created for major product launches and campaigns. Add these lookbooks to the blog as needed
• Assist in managing relationships with paid ads agencies
• Manage content calendar and work with content writers to complete blogs to be optimized for search
• Manage Tapcart updates: Push notifications and hero banner updates
• Set up whitelisting access with influencers
• Work with operations team to send out influencer packages
• Light note taking in marketing meetings
• Reporting on Okendo Surveys (weekly)
• Work with graphics team to order print materials
• Report weekly on email analytics, Tapcart analytics, and social media analytics (all channels)

Qualifications

• Bachelor's degree or equivalent experience
• 3+ years' experience in marketing
• Ability to multi-task
• Strong verbal, written, and organizational skills

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