Job Description

To Our Future Social Media Manager - We Can't Wait to Meet You!

About Us:

The Back Nine is the fastest-growing name in indoor golf, offering a premium, tech-enabled experience through 24/7 access to private golf bays powered by Full Swing technology. With nearly 200 franchises sold nationwide, we are on a mission to make golf more accessible, social, and community-driven than ever before.

Position Overview:

We are hiring a strategic, creative, and data-driven Social Media Manager to lead our corporate social media strategy, oversee paid advertising campaigns, and support our growing network of franchise owners with best-in-class tools and training. This is an onsite position for someone eager to shape a national brand voice and drive performance across organic and paid channels.

Key Responsibilities:

• Lead day-to-day management of all corporate social media platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube, etc.)
• Plan and execute content calendars that align with brand initiatives and key golf events
• Develop and manage audience personas and targeting strategies to support brand growth
• Create, curate, and publish motivational, educational, and entertaining content across platforms
• Monitor and analyze performance metrics to drive engagement and improve results
• Oversee third-party digital ad agencies, including budget planning, creative direction, and campaign performance review
• Serve as the point of contact for franchise social media questions and support
• Build and deliver training sessions and resources to help franchisees effectively promote their local clubs
• Maintain brand standards across all digital touch points
• Stay up to date on trends, algorithm updates, and emerging platforms

Qualifications:

• Bachelor’s degree in Marketing, Social Media, Communications, or related field 3+ years (or equivalent) of professional experience in social media strategy and management
• Experience managing or collaborating with third-party ad vendors or running paid campaigns
• Strong copywriting, visual storytelling, and brand communication skills
• Proficient in audience segmentation, content planning, and data analytics
• Comfortable leading training and providing feedback to non-marketing professionals
• Passion for the golf industry or recreational sports a plus

Why Join The Back Nine:

• Be part of a rapidly expanding brand that is quickly redefining the next evolution in golf
• Work with a creative and energetic team who continually think outside the box and are unafraid of tackling new ideas
• Make an impact by helping franchisees thrive with smart digital strategies
• Enjoy a people-first culture that is focused on building our teammates as much as our brand

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