Job Description

Location: Onsite/Remote

Company: Ohbeauty.com

Job Type: Full-time

Salary Range: $50,000 - $75,000 (based on experience)

About Us

Ohbeauty.com is a leading eCommerce brand in the beauty industry, dedicated to delivering high-quality products and exceptional customer experiences. We are looking for a creative, data-driven Social Media Manager & Content Creator to elevate our brand’s online presence, drive engagement, and manage influencer marketing initiatives.

About the Role

As the Social Media Manager & Content Creator , you will be responsible for developing and executing a compelling social media strategy that is not only visually engaging but also deeply data-driven . You will analyze audience behavior, track campaign performance, and leverage insights to optimize content strategy and influencer collaborations.

Key Responsibilities

• Develop and execute a social media strategy focused on audience growth, engagement, and conversions.
• Create high-quality, data-backed content (photos, videos, graphics) for platforms like Instagram, TikTok, YouTube, and Pinterest.
• Manage and scale influencer marketing by identifying high-impact partnerships, negotiating collaborations, and measuring performance through clear KPIs.
• Leverage social media analytics (Meta Business Suite, TikTok Analytics, Google Analytics, etc.) to track performance and inform future content strategies.
• Segment audiences and optimize targeting , ensuring the right content reaches the right people at the right time.
• A/B test content types, posting times, and engagement strategies to refine performance.
• Use data to continuously optimize reach, engagement, and ROI , providing real-time insights and actionable recommendations.
• Stay on top of platform algorithm updates, trends, and competitive benchmarks to refine our approach.
• Oversee community management, engaging with audiences in a way that fosters brand loyalty and advocacy.

Requirements

• 3+ years of experience in social media management, content creation, and audience analytics (preferably in beauty, fashion, or lifestyle industries).
• Proven expertise in data analysis, performance tracking, and audience segmentation.
• Experience using social media analytics tools (Meta Insights, TikTok Analytics, Google Analytics, etc.) to drive optimizations.
• Strong content creation skills , including photography, videography, and basic graphic design (experience with Canva, Adobe Suite, or similar tools preferred).
• Demonstrated ability to use data-driven insights to refine content, posting schedules, and engagement strategies.
• Experience A/B testing social content and optimizing based on real learnings.
• Proven track record of managing influencer marketing campaigns , including tracking conversions and engagement from partnerships.
• Ability to work in a fast-paced, collaborative environment and manage multiple projects.

Preferred Industry Experience

Candidates with experience in the following industries will be prioritized:

• Beauty & Cosmetics (skincare, makeup, haircare, or personal care brands).
• E-commerce & DTC (Direct-to-Consumer) brands.
• Fashion & Lifestyle brands with strong social media presence.
• Digital Marketing Agencies working with beauty or lifestyle brands.

Why Join Us?

• Competitive salary ($50,000 - $75,000) based on experience.
• Work with a passionate and innovative team in a high-growth environment.
• Opportunities for professional growth and advancement.
• A role where creativity meets data-driven strategy , making a real impact on brand growth.

Ready to drive Ohbeauty.com’s social media presence to new heights? Apply today by sending your resume, portfolio, and examples of past social media work to hr@ovilla.com

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