Job Description

Who We Are

Bask & Lather Co. is a fast-growing, D2C hair care brand dedicated to helping women around the world grow and maintain hair they love. We are proud to offer powerful, natural products at affordable prices.

The Opportunity

We’re seeking a creative and strategic Social Media Marketing Manager to join our team and drive our social media efforts. This role will collaborate closely with the current social media team and CEO to enhance our omnichannel social media presence, build brand awareness, and foster deeper connections with our community.

Duties and Responsibilities

Content Strategy & Planning:

• Develop and manage cross-channel content calendars featuring both original and curated content tailored to each audience and platform.
• Stay up-to-date with social media trends, platform updates, and audience preferences to refine strategies.

Content Development:

• Collaborate with the team to produce engaging multimedia content, including graphics, reels, and video content.
• Participate in and film live events and behind-the-scenes content for platforms like Facebook, Instagram, and TikTok.

Campaigns & Rollouts:

• Lead the planning and execution of social media campaigns, product launches, and promotional rollouts that align with the company’s marketing objectives.
• Coordinate with cross-functional teams to ensure smooth execution of campaigns, including content creation, scheduling, and post-launch analysis.
• Monitor campaign performance, adjust strategies in real-time to optimize results, and report on ROI and key outcomes.

Community Engagement:

• Build and maintain relationships with followers by initiating conversations, responding to comments, addressing concerns, and creating a positive online environment.
• Actively participate in live streaming, engaging with the audience in real-time.

Amplification & Partnerships:

• Research and manage influencer partnerships, including sourcing, executing, and analyzing influencer campaigns.
• Collaborate with advertising and PR leads to develop strategies for social advertising, ambassador programs, and other brand growth initiatives.

Measurement & Reporting:

• Utilize analytics tools to monitor social media performance, deliver weekly and monthly KPI reports, and provide actionable insights to improve results.
• Conduct competitor analysis to identify opportunities and refine the brand’s social media strategy.

Platform Governance:

• Create and maintain social media playbooks, guidelines, and policies, providing training sessions as needed.
• Ensure brand consistency across all channels by collaborating with marketing, sales, and customer service teams.

Live Engagement & Event Promotion:

• Develop strategies to promote live events, such as livestreams, webinars, and workshops, ensuring pre-event buzz, real-time engagement, and post-event recaps.
• Organize and participate in community-building events to boost brand awareness.

Qualifications and Education Requirements

Experience & Education:

• Minimum of 3+ years of experience in social media management (internships not included).
• Bachelor’s Degree in a relevant field such as marketing, communications, or business is preferred.

Skills & Expertise:

• Proven ability to create and execute effective social media strategies, with the confidence to communicate recommendations to executives.
• Exceptional creativity and out-of-the-box thinking, with a strong understanding of various social media platforms, including Instagram, Facebook, TikTok, YouTube, and Pinterest.
• Experience in copywriting, video editing (CapCut, Canva, Adobe Photoshop), and content creation.
• Analytical mindset with expertise in measurement tools and KPI tracking.

Personal Attributes:

• Passionate about the beauty industry and excited to be a brand ambassador.
• Strong communication, organizational, and time management skills.
• Team-oriented, adaptable, and eager to take initiative in a fast-paced environment.
• Comfortable being on camera and engaging with an audience.

Work Environment

• This is a fully on-site position, with no remote work opportunities available.

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