Blue Wheel is a new breed of omni-channel digital commerce agency that services brands “from click to ship.” Blue Wheel’s core solutions range from front-end marketing and advertising and creative services to back-end support and fulfillment across direct-to-consumer, e-retail, and marketplaces - all under one roof. Blue Wheel’s best-in-class services are powered by proprietary advertising and reporting & analytics technology, Companion .
Position Summary:
As Director of DTC this role manages and oversees Blue Wheel media investments across paid social, search and programmatic for our growing book of business. This position is responsible for owning/driving our channel strategy and team execution for our clients as well as managing a team of Account Managers (12-14). Additionally, this role would be asked to drive innovation and continuous improvement based on industry trends and client demands.
Key Responsibilities:
● Own and Implement a Best-In-Class DTC Advertising Strategy
○ Audit, assess and enact change in pursuit of DTC Advertising excellence.
○ Understand current methods and mindsets, and improve standards to best-in-class DTC practices
● Oversee DTC Activation Team
○ Conduct regular meetings and 1:1s, manage work fulfillment and account management demands
○ Maintain working knowledge of projects without being drawn into detail; maintain holistic view both strategically and operationally
○ Upskill where necessary; nurture team growth, development and training
○ Manage resources against scopes ensuring efficient headcount for profitability
● Service Line Effectiveness and Performance
○ Maintain reporting and analytics that properly interrogates and managed media
performance and related metrics
● P&L Management
○ Build and own revenue and cost related P&L items to ensure company is primed for growth while ensuring profit margins targets are achieved
● Internal and External Account Escalation
○ Serve as senior point of escalation to address agency or client needs for positive
issue resolution
● Service Delivery Innovation
○ Ensure all service operations reflect best practices to match the speed of digital marketing and industry trends; maintain environment of continuous innovation
○ Maintain relationships with channel vendors and industry leaders to ensure knowledge and adoption of new opportunities and offerings
● Business Development
○ Participate in pitches or sales calls, QBRs and POAs as needed for top tier
clients and enterprise agency efforts
● Represent Department & Capability
○ Create standardized reporting system and cadence which allows COO and adjacent executive team members to understand the vision and trajectory of our DTC offering
Accountability & KPIs:
● Department revenue and budget to plan including client retention and media spend pacing
● Clients to Forecast (Spend + Ad Performance)
● Individual department performance KPIs
Experience:
● 10 years experience managing teams of 10+ Paid Media practitioners, preferably at a growing agency
● Experience with navigating, servicing, and growing enterprise-level Paid Media engagements
● A dynamic performance-marketing mindset for D2C, a clear POV on what is needed to drive
performance success and curiosity for what’s ahead in the Paid Media industry for D2C.
● High emotional intelligence and ability to work across teams with different types of individuals
● Ability to understand the details of client goals and be able to translate into broader strategic campaigns for leadership and the greater team
● Ready to pivot based on priority shifts or industry changes and can anticipate change
● Clear communicator with strategic insights and the ability to create buy-in across the organization
● A clear, insightful vision for the future direction of DTC Advertising
● Solid strategic skills and impressive understanding of the business from both market and
P&L perspectives
● Exceptional ability to motivate and retain a world-class team
● Willingness to travel domestically as needed (post-COVID) – you’re open to new places, new
faces, and new ideas
● Able to identify core issues and inefficiencies of service delivery and create strong resolution
paths that mitigate client attrition
**Applicants located in the Greater Chicago area preferred**
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